Strength Intel - Issue 6
Be First, Be Smarter
What is the biggest problem facing both newly qualified and highly experienced coaches today? Is it AI? Anyone can ask Chat GPT for a training program now; most of the ones generated are indistinguishable from the standard outline you’ll find being used by most coaches.
What if we ignore AI for a moment? Perhaps it’s high-volume coaches charging peanuts for low-quality training plans at a price that is impossible for the conscientious coach to compete with.
The problem is that the average client or lifter can’t tell the difference between an effective, progressive, results-driven plan and a cut-and-paste template churned out within minutes (or seconds).
If you’re a lifter who wants an advantage over your competitors or a coach who is trying to grow their business, then the answer is the same. Train smarter. Become an early adopter of advanced techniques and separate yourself from the competition.
The Compound Effect of Being First
Being an early adopter isn't just about the immediate advantage. It's about the compound effect of everything that follows:
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The Expertise Gap: Every month you use advanced techniques, you're getting better at it, whilst others haven't even started
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The Network Effect: Early adopters attract other progressive thinkers—clients, partners, opportunities
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The Pricing Power: Scarcity plus specialisation means you can charge more, and feel confident about doing so
Smart Training Secrets: Your Head Start
This is why I've just released Smart Training Secrets—a free introduction to Velocity Based Training pulled directly from my comprehensive Velocity Programming Mastery course. Not because I'm feeling charitable, but because I want to accelerate the adoption of proper, objective training methods.
The free course includes:
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Why progress is actually the problem (and what to measure instead)
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Complete VBT fundamentals without a physics degree
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How autoregulation really works (hint: it's not what Instagram says)
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Building velocity profiles that turn guesswork into science
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The intent problem that's contaminating everyone's data
This isn't some watered-down teaser. These are the exact lessons my full-course students use to build their foundations.
The Decision That Defines Your Next Decade
In five years, every serious S&C coach will be using velocity tracking. The only question is whether you'll be one of the pioneers who shaped the landscape or one of the followers scrambling to catch up.
The coaches who are about to dominate this space are the ones who recognise opportunity, whilst others are still debating whether it's necessary.
Your Move
Smart Training Secrets is available now. Free. No catch. Nine lessons that will fundamentally change how you think about training.
Start there. See if this resonates. Discover why that barbell you've been coaching for years has been trying to tell you something important.
Then, when you're ready to turn knowledge into market advantage, Velocity Programming Mastery will be waiting.
But don't wait too long. Every day you delay is a day your competition might discover what you're reading right now.
The revolution in strength training isn't coming. It's here. The only question is whether you'll lead it or watch it happen.
Henry
Strength Analytics
